Can Borrás – Plot 97/98
We were commisioned to design the corporative and communication identity for the comercial approach of an architectural and real estate project in Mallorca.
We started by rethinking the communication strategy through stablishing a new concept for the whole campaing. We used the “Play/Pause” idea to enhance the variety of activities you could get involved in Can Borrás, helping to create a clear concept around the property itself.
The design process culminates with the edition of a publication whose aim is to transmit all the possibilities of the plot in a matter and at the same time to put in value the qualities of the area through the identity concept.